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Consumers generally tend to seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images.
Product images not only testify to the quality of your product but also serve as showcase into your eCommerce store, creating 2 very important things:
- Transparency
- Trust
What is Product Photography?
Product photography uses specific techniques to showcases products in an attractive way and entices potential buyers to purchase specific products. Product photography is an essential part of both online and offline advertising for successful catalogs, brochures, magazine ads, billboards, online ads, and company websites, specifically when selling products direct to consumer. Why Ecommerce Photographers in Bangalore Increases Conversions 90% of information transmitted to our brain is visual.No matter how sophisticated, website visitors are first engaged by visual elements, not written copy.
Photos are a key part of a consumer’s decision-making process, ultimately determining conversion and retention rates. The quality of a product photo reflects your brand image, creating the infamous first impression. The key to making the most of their first impression is to present polished, professional images that evoke maximum engagement.Images are a key element of branding.
Branding should be central to every decision your company makes, including:- Your social media posts
- Website updates
- All your marketing efforts.